Ashley Wirl
Designer specializing in photography & graphic design
Not Your Gramma’s – Brand & Campaign Development
I developed a complete brand identity and integrated marketing campaign for Not Your Gramma’s, an eco-conscious, refillable hand soap brand focused on redefining what “clean” means for people and the planet. The project includes logo development, packaging design, user personas, infographics, and multi-platform advertising across print and digital.
Grounded in research and sustainability, the visual system uses soft green tones, clean typography, and organic elements to communicate simplicity and transparency. This project highlights my ability to combine strategy, storytelling, and thoughtful design into a cohesive, market-ready brand experience.
Logo
I developed a modern botanical identity that reimagines traditional, handmade roots with a fresh perspective. Beginning with hand-drawn explorations of florals, soap icons, and decorative typography
LogoSketches
, I refined the concept into a clean wordmark paired with an organic vine illustration to symbolize growth and natural ingredients. The final logo system includes black, sage, and reversed variations, ensuring versatility across packaging, social media, and print collateral.
packaging design
Designed a modern, eco-conscious starter pack for a refillable hand soap brand that needed to feel fresh rather than traditional. I created a clean sage and black packaging system with strong hierarchy, integrating the botanical logo mark and clearly highlighting key benefits like fragrance-free and refillable 9 oz. starter kit. The final 3D packaging delivers cohesive shelf presence while reinforcing the brand’s natural, sustainable positioning.
Personas
Designed a modern, eco-conscious starter pack for a refillable hand soap brand that needed to feel fresh rather than traditional. I created a clean sage and black packaging system with strong hierarchy, integrating the botanical logo mark and clearly highlighting key benefits like fragrance-free and refillable 9 oz. starter kit. The final 3D packaging delivers cohesive shelf presence while reinforcing the brand’s natural, sustainable positioning.
