Ashley Wirl
Designer specializing in photography & graphic design
Just Hope
Logo
I designed the Just Hope logo to be bold, intentional, and rooted in clarity, reflecting the organization’s mission of Helping Other People Elevate throughout Minnesota communities. The strong typography, high-contrast black-and-white palette, and upward-pointing mark within the “O” symbolize growth, recovery, and forward movement, while ensuring the identity remains accessible, versatile, and impactful across digital and print platforms.
flyer
I designed the Just Hope magazine ad to communicate compassion and urgency through real-world imagery, a restrained color palette, and clear informational structure that reflects the organization’s mission of restoring hope and rebuilding lives.
I developed this mockup to focus on the ad as a standalone piece, emphasizing strong typography, impactful photography, and clear calls to action for both print and digital engagement.
VIDEO ADVERTISEMENT
Imagery
I documented real moments of outreach and resilience, capturing the environments and human connections surrounding homelessness and community care. Through a documentary, black-and-white approach, I focused on honesty and empathy, allowing the images to tell stories of vulnerability, support, and hope within the spaces where change begins.
Promotional
Material
This flyer promotes Hot Rods for Hope, a recovery-focused car show on May 16, 2026, at The Mermaid in Mounds View, MN, featuring registration, raffles, and community support.
The front uses bold, graffiti-style design and car imagery for a high-energy feel, while the back page showcases sponsors in a clean layout to highlight community involvement.
